In spite of the Gods

I have read some good reviews for this new book: In spite of the Gods The Strange Rise of Modern India. There is a good review in NYT

You have to like the way this review ends, and I hope it is true:
A new deity is rising in India, with the “visible cult of wealth” in which “brands are the new religion.” But the French hippie who tells Luce this new religion will be absorbed and adapted in India like all the others is probably right. India has a special gift for keeping its gods in balance, in spite of modernity.